Shuzu Lab was born in the Canary Islands in 2015, "moved" by the great passion of its founders (our ikigai, "what moves you"), authentic sneakerheads, who bet to generate a formula, by which the best experiences were created, around the sneaker world, urban culture and lifestyle.

Talking about Shuzu Lab is talking about QUALITY, INNOVATION AND EXCLUSIVITY.

The meaning of our name: Shuzu (sneaker, in Japanese), Lab: laboratory. Always developing, from our incredible laboratory, surrounded by sun, volcanoes and sea, the perfect formula to find the most legendary sneakers.

Shuzu Lab = Ikigai x B³, "B³ = Best Sneaker Culture Experiences x Best Premium Products x Best World Places".